The Hard To Kill Project · Dave Morrow · June 1, 2026
Harden Up 30
A 30-Day Progressive Standards Reset For Veterans
Not a fitness challenge. Not therapy. Not motivation. A structured escalation of daily standards designed to rebuild what service built — and civilian life quietly dismantled.
Challenge starts June 1.
What This Is
Built For Veterans.
Not Civilians.
Most programs are built for people who never had structure imposed on them. Veterans are different. You had a system. It worked. And when you got out, nobody replaced it.
Harden Up 30 is a 30-day progressive standards reset. Five daily habits stack week by week alongside a proven fasting protocol from Harden The F*ck Up. The standards build on each other. The accountability is built in. The execution is the point.
Graduates leave with a 30-day execution record that qualifies them for VALOR (men) or ATHENA (women) — Dave's 90-day coaching programs starting October 2026.
This Is NOT
- A fitness challenge
- Therapy or motivational content
- A diet plan or meal program
- Something you've done before
Foundation — Movement + Nervous System
SBF Steps · Breathwork · Fasting
Fuel Control — Protein Added
SBPF + 2 Palms Protein · Full Harden Up Schedule
Controlled Effort — Workout Added
SBPWF + 10-Min Bodyweight Workout
Mental Sharpening — Reading Added
SBPWRF + 10 Min Daily Reading
I ran a half-marathon this morning.
In 85 days we went from no activity to running 22km.
Mark — Veteran, Hard To Kill Project Client
What You Get
Six Deliverables.
One Price.
Tracks your fasting schedule, delivers daily advice from the book protocol, and logs your Thrive Score across 10 observable health metrics every week.
Instant AccessOne core biology module per week: inflammation, hormones, neurological recovery, full system integration. Drops every Monday at 0600.
Opens June 1Daily check-ins with veterans doing the same 30 days alongside you. Dave is in the community throughout. Post your Day complete every single day.
Immediate AccessDave's book — the source of the fasting protocol used in this challenge. Choose physical copy shipped to your door or digital PDF at checkout.
Physical or DigitalExecution review with Dave. Week 1 compliance debrief. Friction points corrected. Week 2 preview. No therapy. No motivation. Bring your tracker data. Recorded.
Sunday June 7Pattern recognition and Q&A with Dave. 3-week data review. Week 4 setup. Natural introduction to VALOR and ATHENA for graduating veterans. Recorded.
Sunday June 21The Fasting Protocol
The Harden Up
Schedule.
From Harden The F*ck Up. Week 1 builds the habit. Weeks 2-4 run the full schedule. No guesswork. No decisions. The structure is already made.
Skip breakfast IF
Eating window opens midday. Target 16:8.
Skip breakfast IF
Eating window opens midday. Target 16:8.
Normal eating day NRM
Full eating window. Recovery.
Skip breakfast IF
Eating window opens midday. Target 16:8.
Skip breakfast IF
Eating window opens midday. Target 16:8.
24-Hour Fast 24H
Water, black coffee, electrolytes only. Primary fat loss and autophagy driver.
Normal eating day NRM
Break the fast correctly. Prepare for Monday.
Protein + Carbs OR Protein + Fat. Never all three.
Light meal first. Bigger meal 1-2 hrs later.
Completion Standard
Graduate.
Then Level Up.
Compliance
80% across all active standards for 30 days. Not perfection — consistency.
No Backfilling
Miss a day — resume immediately. No retroactive logging. Honesty is the standard.
Community Post
Post "Day complete" in the community channel every day. The accountability is the mechanism.
Reflections
4 weekly reflections and the Day 30 self-assessment. Honest answers only.
June 1 – June 30, 2026
90-Day Coaching
90-Day Coaching
Free With Your VALOR or ATHENA Deposit
Don't Lose What
You Just Built.
The Summer Maintenance Program
Hard To Kill
Summer Hold
You graduate June 30 with 30 days of built structure. VALOR and ATHENA don't start until October. That's 90 days where most veterans quietly drift back to zero.
The Hard To Kill Summer Hold is a 60-day bodyweight training program inside the Skool community — scaled and ready for all fitness levels. Nutrition follows the same fundamentals as Harden Up 30. No coaching. No complexity. Just structured daily execution so you arrive at October already sharp, not starting over.
before July 15, 2026
60-Day Bodyweight Program
Structured daily training inside Skool. Scaled for all fitness levels — whether you finish Harden Up 30 as a beginner or well ahead of standard.
Harden Up 30 Nutrition Fundamentals
Same nutrition principles from the challenge — protein standards, food quality, breaking fast correctly. Fasting is optional during summer, not required.
All Fitness Levels Welcome
The program is scaled — beginner, intermediate, and advanced tracks available. No equipment required. No gym needed. No excuses.
Skool Community Access
Full program delivered inside Skool. Community accountability continues through summer. No coaching required — the structure is already built.
Lock In Your Spot
One Price.
Everything Included.
PAR-Q required at registration before accessing the fasting protocol.
Your Coach
Dave
Morrow.
Canadian Armed Forces veteran, 2001-2016. After a service injury, weight gain, and a choice between pain medication and taking control — Dave chose to rebuild from the ground up using structure, fasting, and daily standards.
That process became a program. The program became The Hard To Kill Project. Seven years later, hundreds of veterans have gone through his coaching.
Harden Up 30 is the same system — available to every veteran who is ready to stop waiting for the right time and start building the execution record that proves they're coachable.
Questions
Straight
Answers.
The Structure
Is Right Here.
30 days. Five standards stacked week by week. A fasting protocol that works with your biology. A community of veterans doing it alongside you. Two live calls. The book it's built from. $97 CAD. Starts June 1.
Register NowRegister now — starts June 1 · PAR-Q required · Starts June 1, 2026